Creative Business, Media Management

SubjectMedia, Business

LevelUndergraduate

Type of DegreeBachelor of Arts (BA)

CostEUR 2,060 2018/2019

Funding-



This programme at NHL Stenden trains students to become starting managers and professionals in the Media and Entertainment industry. This programme is focused on both; management and creativity. Media consumption sees huge and rapid changes and the industry is therefore in need of staff and management with up-to-date knowledge and experience. NHL Stenden hands students exactly that.

“In past years Media and Entertainment industry (M&E) has seen a dramatic turnaround. The interactive sector is growing faster than most of the more traditional sectors.”

Ernst & Young

The programme: what can you expect?

The Creative Business, Media and Management programme will teach students about communication tools and techniques and how to connect information, experiences, theory and practice. The academic year is divided into four modules of nine weeks each. Each module has a central theme which is studied and explored from a number of different angles and domains.

In the propaedeutic year, students are introduced to different types of multimedia techniques and tools and are trained to use them in practice by setting up media productions. Most of the academic team members are effectively active in the media industry so students learn directly from qualified people within the industry. Students are also taught subjects such as statistics, management, marketing, ethics, organisational sciences and business economics.

In the second year of the programme, students further explore the theories behind media analysis, human resource management, brand management and marketing communications. The third year focuses on the strategic management and students will gain practical experience by working for a real-life client as well as supervising first-year students. Students will also have the opportunity to specialise in one of the following areas, Music Management, Intrapreneurship and Digital Marketing Strategy. The course will be completed by students conducting an internship and a final year project.

Depending on your educational background you may also be eligible for the Fast Track programme in Creative Business, Media Management which takes 3 years instead of 4 years.

“After my internship with Sanoma in Belgium, I was able to work in their offices in the Netherlands. I look into how reader’s rate adverts and which magazines meet the needs of advertisers. I like what I’m doing.”

Femke Borst, analyst/media planner at Sanoma Publishers

What can I become?

Would you like to get to work in the magazine world? Or does the advertising or television world appeal more? Maybe you want to start up for yourself and create cross-media formats. The Creative Business, Media Management programme is then exactly what you want. You’ll learn how to be a multi-faceted media professional able to think in terms of concepts, and manage and combine different media. Whatever line you choose, you’ll be working in a field that develops quickly and offers huge opportunities.

A Creative Business, Media Management degree will open up many opportunities for work. Depending on the area a student specialises in, careers that are available are:

  • Media Planner working with a team of specialists to create the right mix of analogue and digital media.
  • Producer acting as the hub in the making of audiovisual productions, organising facilities, people and material and ensuring budgets and deadlines are kept.
  • OnlineMarketer responsible for developing and executing online marketing plans for a concept or brand, taking decisions on aspects such as which message is to be communicated, how the brand should be promoted online and how communication with the target group should take place.

Programme start dates

You can start this degree programme in either September or February.  


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