Media and Entertainment Management


Type of DegreeBBA

CostEUR 2,006 2017/2018


Type of Course and Duration:

Bachelor of Business Administration, 3 or 4 Years

Numerus Fixus: No

This programme at Stenden trains students to become starting managers and professionals in the Media and Entertainment industry. The programme places high focus on development, trends and innovations. Our approach of problem-based learning and other educational methods stimulates students to develop vision. This programme is focused on both; management and creativity. Media consumption sees huge and rapid changes and the industry is therefore in need of staff and management with up-to-date knowledge and experience. Stenden hands students exactly that.


“In past years Media and Entertainment industry (M&E) has seen dramatic turnaround. The interactive sector is growing faster than most of the more traditional sectors” – Ernst & Young


What can I become?
Would you like to get to work in the magazine world? Or does the advertising or television world appeal more? Maybe you want to start up for yourself and create cross-media formats. The Media and Entertainment Management programme is then exactly what you want. You’ll learn how to be a multi-faceted media professional able to think in terms of concepts, and manage and combine different media. Whatever line you choose, you’ll be working in a field that develops quickly and offers huge opportunities.


“The Media and Entertainment Management programme gave me a solid foundation for the degree I’m now studying for. I want to specialise in marketing – a subject I came across during my bachelor study and internship.”

Lisette Drent, student Business Administration at Groningen University


A Media and Entertainment Management degree will open up many opportunities for work. Depending on the area a student specialises in, careers are available such as:

  • Media planner working with a team of specialists to create the right mix of analogue and digital media.
  • Magazine manager responsible for the readers’ market for a publication, developing and arranging promotional activities for readers and managing single issue sales.
  • Produceractingas the hub in the making of audio visual productions, organising facilities, people and material and ensuring budgets and deadlines are kept.
  • Online marketeer responsible for developing and executing online marketing plans for a concept or brand, taking decisions on aspects such as which message is to be communicated, how the brand should be promoted online and how communication with the target group should take place.

These are of course just a few examples. Some graduates choose to work as project managers, editors, marketing managers, or as managers in the music and entertainment industry. Others start their own companies or freelance as media specialists and advisors.

The programme: what can you expect?

The Media and Entertainment Management programme will teach students about communication tools and techniques and how to connect information, experiences, theory and practice. Cross-media communication is implemented as key focus of this programme. The academic year is divided into four modules of nine weeks each. Each module has a central theme which is studied and explored from a number of different angles and domains.

In the propaedeutic year, students are introduced to different types of multimedia techniques and tools, and are trained to use them in practice by setting up four media productions. Most of the academic team members are effectively active in the media industry so students learn directly from qualified people within the industry. Students are also taught subjects such as statistics, management, marketing, ethics, organisational sciences and business economics.

In the second year of the programme, students further explore the theories behind media analysis, human resource management, brand management and marketing communication. The third year focuses on the strategic management and students spend one of the modules working for a real world company. Stenden is well known for strong links with the industry. Multiple companies (national and international) prefer Stenden students as their interns because Stenden students are known for being independent while possessing problem solving capabilities. These features are well sought after by most employers. Students are also provided with an opportunity to study abroad for one semester.

The final year of the education is spent in a real company undertaking 42-week industrial placement. Students are expected to work four days and spend one day a week writing the final thesis in order to graduate.  


“After my internship with Sanoma in Belgium, I was able to work in their offices in the Netherlands. I look into how reader’s rate adverts and which magazines meet the needs of advertisers. I like what I’m doing.”

Femke Borst, analyst/media planner at Sanoma Publishers


The minors offered within the programme include:

  • A brand new start
  • Entertainment education
  • Music management
  • Spa & Health Management

Programme start dates

You can start this degree programme in either September or February.  

Fast Track Option

Degrees at Universities of Applied Sciences usually take four years to complete, including extensive work experience, often paid. Fast track opportunities that take only three years to complete are available on some degrees at Stenden to students with excellent performance in their A' levels, Highers or International Baccalaureate.

Similar courses

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