Marketing Management

Programme introduction

Are you interested in studying in an international environment? Would you like to develop sales skills? Are you eager to utilise marketing tools like Google Analytics? Then Marketing Management is the right programme for you!

Programme structure

This four-year programme is fully taught in English. Each year consists of two semesters. Each semester is divided into two blocks. The programme also includes a work placement, a graduation minor and a graduation project. You will learn how to become a successful manager in areas such as marketing and sales, business development, branding and marketing communications.

The programme teaches you all aspects of Marketing Management, through an applied teaching approach. Throughout your studies, you will work together with other students in teams to tackle a wide range of real-life marketing and sales issues that affect the way business is conducted nowadays. This will enable you to put theory into practice.

The School of Marketing Management co-creates cases with its preferred partners for student project work. This is done in small, multicultural groups, which will train you to respond effectively to all kinds of challenging marketing issues. Training is also provided in specific skills essential for your careers, such as giving and receiving feedback, working in groups, intercultural sensitivity, customer orientation and presentation skills.

The first year focuses on the operational level of management. It gives you an introduction to the fields of marketing and organisational theory. Subjects will include economics, marketing and corporate communication. All subjects are linked to practical marketing cases.

In the second year, you will learn how to focus on approaching the market from a tactical perspective. You will learn about customer behaviour and how to translate that information into a practical product or service. Research enables you to discover how to approach customers, who exactly your customers are, what price you should charge for your product and how you should inform potential customers offline as well as online.
Your work placement will also take place during this year. The experience gained during your work placement is the starting point for the strategic marketing level issues of the third year.

During the first semester of your fourth and final year, you will be given the opportunity to do a minor of your own choice. This enables you to learn more about anything that might interest you and will allow you to broaden your horizons. In your final semester, you will complete a graduation project in which you will take on the role of a consultant for a company. You will be required to study a marketing-related problem, write a final report and present or defend your findings in an oral presentation.

How to apply

How to apply

British applicants must have at least three A-levels. If you have BTEC Level 3 qualifications in relevant subjects, please contact us for further advice.

The video below shows you every step you need to take to apply for a programme at Hanze University of Applied Sciences.

Career prospects

Upon graduation, you will be ready to enter both the international and national labor market. You will be able to work in a wide variety of commercial positions. The jobs that you have been educated for having one thing in common: the challenges in the present-day and near-future marketing industry. Here are some examples of career options, positions and possibilities: commercial manager, marketing manager, business development manager, sales manager and account manager.

Continuing your studies after your Bachelor's programme

After successful completion of your Bachelor's degree, you can continue with postgraduate study at Hanze UAS by enrolling in one of our Master's programmes. For example, the MSc in Business Studies. Check our website for a complete overview of our Master's programmes.

For more information on the programme, admission and application, Groningen or the Netherlands, please visit our website.

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