International Communication

SubjectCommunication, Media


Type of DegreeBA

EU FeesEUR 2,314

Cost non-EUEUR 6,816

More Information-

"We are encouraged to take responsibility and act as communications professionals from the start, negotiating with and working with clients and lecturers rather than simply following instructions. I like the fact that whilst the projects are clear, you can take them in your own direction by adding your own creative ideas."

Zoe Parsons


Programme introduction

International Communication (IC) is a study programme for inquisitive students who understand the effects that messages, news and campaigns have on society, who feel comfortable using modern communication technology and who consider the world as their home. The programme trains students to become communication professionals who build up trust and who are pro-active, innovative, creative, respectful and responsible.

Programme structure

IC gives you the skills and knowledge needed for an international career in communication. You will be able to adapt to changes in a fast-moving industry, identify the dynamics behind effective communication and put the knowledge and skills you gain into practice.

In choosing this international programme, you will be joining students from all over the world to study communication in an international context and from an intercultural perspective. You will learn about public relations, marketing, consultancy, crisis, communication, public affairs and business communication. You will also receive media training and learn how to write publications and organise an international event. Throughout the programme, special attention is paid to developing intercultural competencies and facilitation skills.

The first year serves as a general introduction to the world of communication. You will develop English language skills relevant to communication professionals. Throughout the year you will develop intercultural competencies and media skills and be introduced to research methods and communication theories.

In the second year, you will develop a media campaign and explore the theory of intercultural communication to help organisations establish and maintain international and intercultural relations.

The third year is spent abroad. You will do an internship and fill your elective semester by either choosing a minor or studying abroad at one of our partner universities around the world. Dutch students are expected to spend at least one year of their studies abroad. You will also get the opportunity to do an assignment in a so-called living lab: you will be working in a multidisciplinary team on innovative solutions for companies.

In your fourth year as a communication student, you will do a minor that will deepen your knowledge in a chosen area of the profession. Then, during your final semester, you will take on the role of a junior consultant and work on solving an issue for an organisation. You are expected to offer a solution to a communication problem affecting the organisation. The solution will be supported by research and will offer strategic advice at an advanced level.

How to apply

British applicants must have at least three A-levels. If you have BTEC Level 3 qualifications in relevant subjects, please contact us for further advice.

The video below shows you every step you need to take to apply for a programme at Hanze University of Applied Sciences.

Career opportunities

There are many job opportunities for an international communication professional. Communication professionals should be creative, flexible, open-minded and always up for challenges. The International Communication programme prepares you for an international career in a range of positions. Students may be able to find work as a public relations, advisor, communication coordinator, marketing communication consultant, public affairs officer, social media strategist, press officer and event manager.

Continuing your studies after your Bachelor's programme

After successful completion of your Bachelor's degree, you can continue with postgraduate study at Hanze UAS by enrolling in our Master in International Communication. For more information, please check our website.

For more information on the programme, admission and application, Groningen or the Netherlands, please visit our website.

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