Graphic Design

The Graphic Design department of the Royal Academy of Art educates its students to become critical thinkers and versatile practitioners who develop outstanding concepts for visual communication. Its world-wide reputation is fueled by the high level and thorough education, the investigative and conceptual approach in teaching, as well as the excellent quality in the field of typeface design and typography. At the Royal Academy of Art, students are encouraged not only to find answers to the problems of tomorrow and the rapidly evolving new-media landscape, but also to pose questions on the social responsibilities of a contemporary designer.

In everyday work, the designers have virtually infinite ways of expressing ideas at their disposal: sketching with a pencil, composing text with a design program, drawing patterns in sand, experimenting with different materials, coding on a computer, visualizing data, organizing photographs and many more. The products they create are equally diverse: websites, apps, games, books, magazines, newspapers, spatial experiences, stationary, flyers, publicity campaigns, signage, typefaces, logos, flags, fashion items, packaging, money, and so much more. Often graphic designers go beyond visual communication and involve sound, texture, and even smell and taste. As with many other domains, the power of graphic designs grows when combined with of other disciplines, for example fine arts, architecture, film or theatre, but also mathematics, biology or social sciences.

Some parts of the course are taught in Dutch but you will be provided with materials and assistance if required.

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